Pros
- Free plan is listed for up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts
- Built-in digital store, paid newsletters and subscriptions
- Recommendation network can bring in new subscribers from other creators
- Free migration service is listed for creators on paid plans
Cons
- Unlimited automations, subject-line testing and branding removal sit on paid plans
- The Pro plan shows a first-year discount, so the later price is higher
- Aimed at creators, so ecommerce and CRM depth is thinner than general marketing suites
- Commerce adds its own fees on top of card processing
Kit, formerly called ConvertKit, describes itself as an email-first operating system for serious creators. That wording is marketing, but the product matches it: Kit is built around people who sell directly to their audience, such as authors, coaches, course creators, podcasters and newsletter writers.
This review is built from Kit’s pricing and features pages, read on 12 October 2026. We have not run campaigns in Kit for this page, so it is labelled as researched. See how we test for what that means.
What you get
Email and automation. Kit offers audience tagging and segmentation, personalisation, email design and a visual automation builder. Automations can react to purchases, link clicks or form fills. The free plan includes unlimited email broadcasts. Unlimited visual automations and email sequences come with the Creator plan.
Landing pages and a micro-site. Templates let you build a simple page where your audience can find your content and products, without needing a separate website. Landing pages and forms are unlimited on the free plan.
Selling. Kit has a digital store for products, plus subscriptions and paid newsletters. Its features page lists commerce fees of 0.6% plus card processing fees.
Recommendations. Your newsletter can be promoted in other creators’ emails and signup flows. Kit says you can earn between $1 and $5 or more when subscribers sign up for creators you recommend. How well this works depends on your niche, so treat it as a bonus rather than a growth plan.
Sponsorships and integrations. Kit lists newsletter sponsorship matches with creator approval of each placement. Its app store connects tools such as Patreon, Canva, Circle, Transistor, SavvyCal and Senja, and a developer API is available.
Plans and pricing
| Plan | Listed price (1,000 subscribers) | What it adds |
|---|---|---|
| Free | $0, up to 10,000 subscribers | Unlimited landing pages, forms and broadcasts, tagging, selling digital products |
| Creator | $33 a month, or $390 billed annually | Unlimited automations and sequences, subject-line A/B testing, polls, branding removal, SMS marketing, 24/7 support |
| Pro | $66 listed, shown at $50 with a first-year promotion | Everything in Creator plus more advanced features |
Two things to watch. The Pro discount applies to the first year only, so budget for the standard rate afterwards. And the free plan is generous on list size but light on automation, which is usually the first thing a growing creator needs. In practice, many people will outgrow the free plan not because their list is large but because they want sequences.
Who it suits
Kit is a good fit for anyone whose business is their audience: a writer with a paid newsletter, a coach selling programmes, or a course creator launching to a list. The combination of tagging, sequences, a store and a recommendation network is built for that workflow.
It is a poorer fit for a local service business or an online shop that mainly needs abandoned-cart emails and CRM features. Tools such as GetResponse or ActiveCampaign are aimed more at that work, and MailerLite is a lower-cost general option.
Verdict
Kit is one of the best-known tools for creators for a reason. The free plan lets you start without a card and with a large list allowance, and the paid plans are built around selling. The trade-off is price: at 1,000 subscribers, the Creator plan costs noticeably more than MailerLite’s listed starting prices. If you sell products to your audience, that may be worth it. If you only send a newsletter, compare it closely with cheaper options first.
See our Kit vs MailerLite comparison and the list of the best email marketing software for small business.
Common questions
Is Kit the same as ConvertKit?
Yes. Kit is the new name for ConvertKit. Older articles and tutorials may still use the ConvertKit name.
Does Kit have a free plan?
Yes. Kit’s pricing page lists a free plan for up to 10,000 subscribers. It includes unlimited landing pages and forms, unlimited email broadcasts, tagging and segmentation, and the ability to sell digital products and subscriptions.
How much does the Creator plan cost?
At 1,000 subscribers, the page lists Creator at $33 a month, or $390 a year billed annually. The page says annual billing saves $78 a year, but $33 times 12 is $396, so that saving does not match the listed prices. Check the checkout page for the exact figure.
What does Kit charge to sell products?
Kit’s features page lists commerce fees of 0.6% plus card processing fees. Confirm the current fee at checkout before building a business on it.