Pros
- Drag-and-drop editor with more than 70 content blocks
- Visual automation builder, with 3 automations even on the free plan
- Websites, landing pages and signup forms included, not sold separately
- Lists 150+ integrations, including Zapier, WordPress, Canva and a Mailchimp importer
- Yearly billing saves 10%, and nonprofits are listed as getting 30% off paid plans
Cons
- Free plan is small: 250 subscribers and 2,500 emails a month
- Plan prices rise with list size, so the 'from' price only describes the smallest tier
- The free plan's API and MCP access does not include sending
- Some advanced features sit on the higher Power plan, not Comfort
MailerLite is an email marketing platform aimed at solopreneurs, small businesses, ecommerce stores, creators and nonprofits. Its pitch is simple: give people the tools most of them actually use, at a price that does not punish a small list. This review goes through what the plans include, where the limits are and who will be happy with it.
We have not run campaigns inside MailerLite for this page. It is built from the company’s pricing, features and affiliate-terms pages, read on 12 October 2026. See how we test for what that means.
What you get
The editor. MailerLite describes a drag-and-drop newsletter builder with more than 70 content blocks. These include surveys, quizzes, countdown timers, coupons, galleries and event RSVP buttons, and the templates are fully customisable.
Automations. A visual builder with pre-built templates triggers emails based on what subscribers do. The free plan includes 3 automations, Comfort includes 50, and Power is unlimited.
Websites and landing pages. Unusually for the price, MailerLite includes a website builder. The free plan covers 1 website and 1 landing page. Comfort covers 10, and Power is unlimited. For a freelancer or a small shop, that can replace a separate landing page tool.
Signup forms. Forms and pop-ups come in several styles, including teaser, promotion and spin-the-wheel. Free includes 3 forms, Comfort 10, and Power is unlimited.
Ecommerce. MailerLite lists integrations with Shopify, WooCommerce and Stripe for syncing customers, importing products, sending purchase-triggered emails and tracking campaign revenue. Paid newsletters and digital product sales are also listed.
AI tools. The company lists an AI writing assistant, an AI email generator, an AI landing page builder, AI-powered A/B testing and Smart Sending, which times emails per subscriber. An MCP server lets AI assistants manage email marketing, though on the free plan that access does not include sending.
Plans and pricing
| Plan | Listed price | Subscribers | Highlights |
|---|---|---|---|
| Free | $0 | Up to 250 | 2,500 emails a month, 3 automations, 1 website |
| Comfort | Starting $12 a month | Tiered | 10x monthly emails, 50 automations, AI writing assistant |
| Power | Starting $25 a month | Tiered | Unlimited emails (fair use), unlimited seats and automations |
| Enterprise | Custom | 200K+ | Dedicated support and success manager |
Two cautions. First, the per-plan prices on the page were hard to read when we checked, so the figures above come from the company’s own FAQ and are starting prices only. Enter your list size in the vendor’s calculator for a real number. Second, the page’s headline says every paid plan gets the full feature set, while its comparison table shows Comfort lacking some features Power has. Check the table for the one feature you care about.
Who it suits
MailerLite is a strong fit if you are starting a newsletter or running a small business list and want email, forms and a simple landing page under one login. It also suits freelancers and agencies who want to keep their tool stack small.
It is a weaker fit if you want a large free plan, because the free tier stops at 250 subscribers. Kit, for example, lists a free plan for up to 10,000 subscribers. It is also not the tool to pick if your main need is complex, data-driven segmentation tied to a CRM. ActiveCampaign is aimed more at that work.
Verdict
MailerLite earns a place on most small-business shortlists. The free plan is best treated as a trial, with a real paid plan following quickly. Its value is in how much the paid plans include: automations, a website builder, landing pages and forms, without a long list of paid add-ons. Before paying, build one automation on the free plan and send yourself a test, so you know the editor fits how you work.
For a wider view, see our list of the best email marketing software for small business and the Kit vs MailerLite comparison.
Common questions
Is MailerLite free?
Yes, there is a free plan. As listed on 12 October 2026 it allows up to 250 subscribers and 2,500 monthly emails, with 2 user seats, 3 automations, 1 website and 1 landing page, and 3 signup forms. Support is community-based on the free plan.
How much does MailerLite cost?
The pricing FAQ lists the Comfort plan as starting at $12 a month and the Power plan as starting at $25 a month. These are starting prices and depend on your subscriber count. Yearly billing is listed as saving 10%.
What is the difference between Comfort and Power?
Comfort allows 10 times your subscriber tier in monthly emails, 3 user seats, 50 automations and 10 websites and landing pages. Power lifts emails to unlimited under fair use and makes seats, automations, landing pages and forms unlimited.
Can I move my list over from Mailchimp?
MailerLite lists a Mailchimp importer among its integrations. Subscribers import easily, but expect to rebuild your automations and templates by hand.